Identidade Visual para Clínica de Shiatsu; Wellness Logotype; Identidade Visual; Visual Identity; Logotipo; Logotype; Branding; Icon Logotype; Graphic Design; Design de Logotipo; Logotype Design.
CYN Terapias Naturais is a wellness clinic based in São Paulo, specializing in Eastern therapies. The clinic offers acupuncture, shiatsu and moxibustion treatments — natural and non-invasive practices that support the management of anxiety, as well as physical and emotional pain.
The project was developed in 2021 from founder Cristina’s desire to revitalize and professionalize the brand, building trust with new clients while strengthening connections with existing ones.
CYN is a deeply welcoming, empathetic and calming brand. Throughout the conceptual development process, we identified strong connections with Eastern philosophies such as Taoism and Buddhism, while also recognizing the importance of honoring the founder’s Asian heritage.
Taking all of these attributes into consideration, and through an in-depth immersion into the brand, we developed the tagline tagline “Paths to Well-Being”, alongside CYN’s new logo, color palette, typography, visual language and editorial guidelines for social media content.
